Privacy

Last updated: 13 October 2026

1. Introduction

Mshai Books provides educational books, digital downloads, and practical learning resources for children, parents, educators, and other readers.

This Privacy Policy explains how Mshai Books collects, uses, stores, and shares personal information when you visit mshaibooks.com, purchase products, create an account, or otherwise interact with our website.

We aim to handle personal information responsibly and in accordance with applicable data protection laws.

2. Information We May Collect

Depending on how you use our website, we may collect or process the following categories of information:

Contact and account information: Your name, email address, account details, and information you provide when contacting us.

Order information: Details of purchases, transaction references, and information required to process orders and deliver digital products.

Payment information: Payment details processed by our payment service providers. The information stored by Mshai Books depends on the payment services and configuration used.

Technical information: Information such as your IP address, browser type, device information, operating system, and server access logs, where collected.

Website usage information: Information about how visitors use our website, including page visits and interactions, where analytics technologies are enabled.

Advertising information: Information that advertising providers may collect or receive through cookies, device identifiers, IP addresses, or similar technologies, depending on the advertising services enabled and the applicable consent settings.

3. How We Use Information

We may use personal information to:

Process purchases and deliver digital products.

Manage customer accounts and order records.

Respond to enquiries and provide customer support.

Maintain website security and prevent fraud or misuse.

Understand website performance and improve our products and services.

Measure advertising performance and display advertisements where permitted.

Meet applicable legal, regulatory, and accounting obligations.

We will process personal information on an appropriate legal basis, as required by applicable law.

4. Analytics and Advertising

Mshai Books uses Google Analytics 4 to understand website usage and performance, subject to the configuration and privacy choices applicable to the service.

Mshai Books also intends to use Adsterra and potentially other advertising partners to display advertisements and measure advertising performance.

Depending on the services enabled, advertising providers may process technical information, IP addresses, cookie identifiers, device information, and interactions with advertisements.

Some advertising services may use these technologies to personalise advertisements, while others may display contextual or non-personalised advertisements. The practices applicable to visitors will depend on the advertising products and settings actually enabled.

Advertising partners may process information in accordance with their own privacy policies and applicable legal requirements.

Where prior consent is required, non-essential advertising and analytics technologies will not be activated until the required consent has been obtained.

5. Cookies and Similar Technologies

Mshai Books may use cookies and similar technologies for essential website functions, analytics, and advertising.

Essential technologies support necessary website operations, such as account sessions, shopping carts, security, and checkout.

Analytics technologies help us understand how visitors interact with our website.

Advertising technologies may support advertisement delivery, measurement, fraud prevention, and personalisation where available and permitted.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.

Visitors can manage cookies through available website consent controls and their browser settings. Where applicable, visitors may also withdraw previously granted consent.

Blocking essential cookies may affect certain website functions, including account access, shopping carts, or checkout.

For more information, please see our Cookie Policy at:

https://mshaibooks.com/page/cookies

6. Sharing of Information

We may share information with service providers where reasonably necessary to operate Mshai Books.

These providers may include:

Payment processors and checkout service providers.

Website hosting and infrastructure providers.

Email and customer-support services.

Analytics providers.

Advertising networks and advertising technology partners.

Security and fraud-prevention services.

We aim to limit information sharing to what is reasonably necessary for the relevant purpose, subject to applicable law and the services used.

Third-party providers may process information under their own privacy policies and contractual arrangements.

Where information is transferred internationally, we will address applicable legal requirements for such transfers.

7. Children's Privacy

Mshai Books offers educational resources intended for children, parents, and educators.

We take children's privacy seriously and seek to minimize unnecessary collection of personal information from children.

Parents and guardians should supervise children's use of online services and should contact us if they believe a child has provided personal information inappropriately.

Advertising and analytics technologies used on Mshai Books must be assessed for suitability for the website's audience and configured in accordance with applicable children's privacy and data protection requirements.

We will take appropriate steps to address requests concerning children's personal information in accordance with applicable law.

8. Data Retention and Security

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, maintaining relevant business records, resolving disputes, and meeting legal obligations.

Retention periods may vary depending on the type of information and the applicable legal requirements.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

9. Your Privacy Rights

Depending on applicable law, you may have rights to:

Request access to your personal information.

Request correction of inaccurate information.

Request deletion of information where applicable.

Object to or request restriction of certain processing.

Withdraw consent where processing relies on consent.

Exercise other rights provided by applicable data protection laws.

To exercise your rights, contact Mshai Books using the support email published on our website.

We may need to verify your identity before responding to certain requests.

You may also have the right to complain to the relevant data protection authority.

10. Third-Party Websites

Our website may contain links to third-party websites and advertisements.

Mshai Books does not control the privacy practices of independent third-party websites. We encourage visitors to review the relevant privacy policies before submitting personal information to those services.

11. Policy Updates

We may update this Privacy Policy when our website, services, advertising arrangements, or legal obligations change.

The latest version will be published on this page, with the revision date updated accordingly.

12. Contact

For privacy-related questions or requests, please contact Mshai Books through the support email published on mshaibooks.com.

Reader newsletter (optional)

If you tick the optional box at checkout, we share your email and first name with Read Shed, a curated newsletter run across our network of independent bookshops, so you can receive the Book of the Week. This is entirely optional, never happens without your explicit opt-in, and you can unsubscribe from any email at any time.

Questions? Email support@hello.mshaibooks.com.